Belle Aire Creations Is Looking To Hire For The Position Of Marketing Specialist
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Belle Aire Creations is a creative fragrance and flavor house offering the latest in perfumery, taste and malodor abatement technology and trends along with excellent service and dependability. Belle Aire Creations aspires to be focus-oriented, customer driven and positioned as the top tier mid-market fragrance solution. We consider ourselves to be a truly unique company whose employees will continue to complement existing personnel and represent the goals and values of the organization.
Business Industry:
Fragrances, Flavors & Technology
Job Title:
Marketing Specialist
Employment Type:
Full-Time; In-Person (not remote)
Job Description:
The Marketing Specialist will be an integral member of the Marketing team. This position will support Personal Care and Home Care categories and other categories for North America. Conduct NA regional, global market analysis of categories and track cross category developments. Identify emerging consumer trends and themes and relate them to opportunities for clients. Create and present fragrance concepts, brand solutions and ideas supported by sound market information. Connect and relate to client needs for their brands and be a source of inspiration with proactive concepts and programs. Responsible for working closely with Evaluation Team to develop seasonal trend presentations and concepts to support categories.
In this exciting role, you will participate in the following:
Market Research & Trend Analysis:
• Conduct market research and identify trends.
• Define and develop market research questions that impact organizational strategies, business goals, and operating plans while devising market studies and projects to investigate conditions and collect relevant data for analysis using Metabelle (Consumer Insight Platform).
• Consumer understanding: Have experience with market insights, protocols, practices, and a broad understanding of consumers.
Presentation & Concept Development:
• Create custom presentations based on specific markets of interest to the organization.
• Write olfactory stories and concept decks based on region/market and for the purpose of partners for knowledge-building and sharing.
• Anticipate market scents and tastes, work with marketing colleagues on concept generation.
Marketing Program Support & Execution:
• Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
• Manage the project pipeline of customer briefs and other internal projects.
• Ensure efficient execution of projects with a focus on improving the win rate, partner engagement, and speed of response.
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
Content Creation & Editing:
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.
• Write fragrance descriptions linked to marketing trends.
Partner & Customer Relationship Management:
• Manage relationships with partners to ensure high-quality and timely execution of marketing content, and to ensure competitiveness.
• Actively participate in meeting customers and preparing material for their on-site and off-site visits.
• Proactively provide the Sales/Key Accounts team with inputs for their account development plans.
Olfactory Strategy & Development:
• Develop the olfactory strategy for customers, markets, categories, and guide the Perfumery team.
• Translate Consumer Market Insight research into olfactory guidelines for Perfumers.
• Contribute to the olfactory analysis of new products to identify interesting notes for creative development.
• Develop new fragrances with Creative Team.
• Work with the Creative Team including Perfumers and Evaluators.
• Manage multiple complex briefs from partners and develop or select fragrances with the help of Evaluation, according to the given brief guidelines.
• Establish fragrances to be tested and coordinate with the Belle Aire Creations’ Evaluation team.
Customer Interaction & Presentations:
• Conduct customer presentations/interactions.
• 30% Travel for presentations and tradeshows.
Cross-Coordination & Strategic Insights:
• Essential to the role will be the cross-coordination between research, customer insight, data and analytics, strategy, sales, and marketing to serve as a bridge to identify the vital customer and market insights to make the business successful.
• Key capability areas include brand building, concept development, concept/advertising testing, competitive intelligence.
Ensure efficient execution of projects with a focus on improving the win rate, partner engagement, and speed of response.
Your professional profile includes:
• A Bachelors or University Degree in a relevant discipline (Marketing/Communications).
• 5 years relevant experience in Marketing (Fragrance/Flavors)
• Must have strong organizational skills, as well as attention to detail
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Project Management skills: Manage the time of self and the team to contribute to the successful execution of projects.
• IT skills – Proficiency in using common PC applications
• Excellent presentations skills, including exceptional skills at Power Point
• Basic Knowledge of web design is a plus
• Must have professional and or creative portfolio to view past and present accomplishments, idea insights and actual campaigns to learn about candidate.
Our benefits:
• Competitive market-based salary and benefits package; commensurate with experience
Are You a Good Fit for
This Role?
Submit your resume and we’ll be in touch if you’re a good fit for the position.