CHARMED BY CLUTTERCORE
Cluttercore is the bright, upbeat antidote to minimalism, embracing playful maximalism in fashion and interiors. In fashion, this nostalgic aesthetic highlights shrunken tees, charm-covered denim, and DIY-inspired knitwear, celebrating individuality and #Girlhood/#Boyhood.
Trends like “anik-anik,” a Filipino term for whimsical trinkets and charms, tie into this vibe, with bag charms and quirky accessories becoming essential tools for personalization. TikTok’s embrace of this rule-defiant aesthetic, where “play clothes” collide with glitch graphics and oversized silhouettes, has made accessorizing a central part of self-expression.
In interiors, cluttercore celebrates chaos and authenticity, pushing back against overly curated, Instagram-perfect homes. From Julia Fox’s unapologetically messy spaces to the viral popularity of #messyroom, the trend champions hyper-personalized, yet relatable environments.
This love of charm and individuality also reflects a broader post-pandemic shift toward creativity, where cost-effective “charmification” allows people to customize and refresh existing pieces rather than constantly chasing new trends. Lisa Sahakian, otherwise known as the mastermind behind LA-based accessories label, Ian Charms, says “I think the rise has come from the organic urge for people to want to personalize and customize any aspects of their style that they can. Maybe one singular purse is trending, but people want their purses to have their own flair and reflect their personality,” she explains.
This maximalist spirit has also influenced the world of fragrance. The demand for personalization and playful nostalgia has sparked interest in scents that tell vivid, layered stories. Fragrance houses are leaning into vibrant, eclectic blends—think nostalgic, fruity gourmand profiles with unexpected twists, or candle jars with trinkets and charms attached. As cluttercore takes over fashion and interiors, it’s adding a playful and whimsical edge to fragrance.
MARKET PRODUCTS
Kimchi Blue Candle Collection: With beaded charms in scents: Free Spirit, Lucid Dreams, Nirvana, Withered Rose
Moschino Toy 2 Pearl: Inspired by the Tahitian mothers of pearl with notes of lemon sorbet, sand, oregano, and cypress.
Marc Jacobs Perfect Charm Collector Edition: Perfect fragrance released in eclectic, charm-themed vessel is a “celebration of friendship and these moments of uplifting one another and celebrating each other’s quirks.”
SOURCES: Pure Wow, Fashion Snoops, HypeBae, Elle
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