Mourning the Loss of Pres. Don Conover Sr.

With a heavy heart, Belle Aire Creations announces the loss of Donald Conover Senior, President and CEO. Don lost his brave battle with cancer on June 21, 2020.

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(June 25, 2020) With a heavy heart, Belle Aire Creations announces the loss of Donald Conover Senior, President and CEO. Don lost his brave battle with cancer on June 21, 2020.

Don Conover Sr. with with wife, Denise

Belle Aire Creations’ core foundation and values will always remain the same with our hearts centered around the memory of Don. Don’s legacy will live on through the creativity of those who worked alongside of him sharing his passion and dedication to perfumery.

Don began his career in fragrance with Stepan Chemical as Head of Research and Development. In 1982, with his enthusiasm for entrepreneurial work, Don formed a Midwest fragrance house with two partners, Richard David and Charles David. Along with Robert David, these four men opened Belle Aire Fragrances which was later renamed to Belle Aire Creations. He took great pride in his partners and staff to be trained and educated in all things related to the art of perfumery. Don mentored his son, Donald Conover Jr who is the Vice President of Perfumery.

Don loved his work but cherished his life with his wife, Denise Tomasello Conover. Together, they loved life and enjoyed all that Chicago had to offer. Don and Denise were active in many charities including Canine Companions for Independence, Chicago Paris Cabaret Connection and Hippocratic Cancer Foundation.

Don’s passion for chemistry and science, blended with his creativity in perfumery, enabled him to create the proprietary odor elimination technology called Total Malodor Management®® (TMM®). The technology is widely used throughout the world today in various applications. In addition to inventing TMM®, Don’s professional achievements include several patents for disinfectants, odor control and home care products.

Richard David, Executive Vice President of Belle Aire Creations states, “Don has been a significant part of my life for many years both personally and professionally. He had such a renowned impact on the fragrance industry and will be truly missed.”

“Don was more than just the President of Belle Aire. He was a friend, confidant and mentor to so many, including myself,” states Jodi Vintartas, COO of Belle Aire Creations. “He set high standards for everyone and always pushed you to reach them.”

Don’s memory will live on through his trusted Executive team to continue in the mission of being a world class leading manufacturer of fragrance and technology.

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