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Mochi, Matcha & More

Japan’s tourism has skyrocketed, with a record-breaking 36.8 million visitors in 2024, a 47% jump from the previous year. A key driver behind this surge is the drop in value

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SCENT AS A WELLNESS ESSENTIAL

The role of fragrance is evolving beyond aesthetics and personal style—it is now a recognized tool for enhancing emotional well-being and self-care. As wellness becomes an integral part of beauty

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THE REVIVAL OF VETIVER

Vetiver is experiencing a renaissance in luxury fragrances for 2025, marking a significant shift toward sophisticated, gender-fluid compositions that celebrate raw naturality. This distinctive root essence brings an earthy depth

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CHARMED BY CLUTTERCORE

Cluttercore is the bright, upbeat antidote to minimalism, embracing playful maximalism in fashion and interiors. In fashion, this nostalgic aesthetic highlights shrunken tees, charm-covered denim, and DIY-inspired knitwear, celebrating individuality

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POP CULTURE: THE SODA SURGE

Coca-Cola recently reported 2024 Q3 revenue exceeded expectations due to a 10% increase in its pricing and product mix strategies, further bolstered by an 11% rise in Coca-Cola Zero sales

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