Creative Center

Sheer talent and passion for developing unique sensorial experiences is at the heart of our company. The inspiration and ingenuity of our perfumers comes to life as their creations make their way into the products we use every day. Combining the perfect mix of traditional approaches with revolutionary thinking, we offer our partners the finest fragrances, flavors, and malodor abatement solutions on the market.

We provide the creative platform, and our team members bring their unique talents, skills, and industry knowledge to ensure our partners achieve their vision. Our creative team has decades of experience and are constantly educating themselves on the latest tools and technology. 

Reinforcing the creative powers of our perfumers is some of the most advanced technology in the industry. We have been patenting and utilizing proprietary technologies since 1982 and continue to nurture a culture of innovation and entrepreneurial thinking. Our team members are given the freedom to develop new fragrance and flavor delivery systems and optimize fragrance performance in our creative center, which is outfitted with the latest state-of-the-art technology and equipment.


The creativity and imagination of our perfumers is unmatched. Through their sheer talent and passion for fragrance development, they have laid the groundwork for Belle Aire Creations’ decades of success and for our continued growth.

We are inspired by their artistic prowess and humbled by their dedication. What’s more, they are relentless in their professionalism, upholding the highest code of ethics set by the American Society of Perfumers, and ensuring total compliance with all regulatory guidelines and safety standards.


Jerry Bellak

No matter the end product, Jerry has a deep appreciation for aromatic molecules and complex formulas. He specializes in technically advanced fragrances and has a passion for understanding the science behind malodor management. Jerry loves to create living spaces for consumers that are free from undesired odors through technology and fragrance creation, and he is always striving to enhance our industry-leading innovation. Jerry has been a member of the American Society of Perfumers since 2006. In addition to his role as Perfumer, Jerry is also Belle Aire Creations’ Chief Innovation Officer. In this role he identifies, explores, enables, and advocates for new technologies while fostering a culture of innovation, collaboration, and experimentation.

Donnie Jr

Don Conover Jr.

Don Jr. understands the importance of fragrance and developed his appreciation at a young age. As a boy he would stand at the sink while his father shaved, the scents of shaving cream and aftershave permeating the air and creating a beloved memory he still cherishes. Now, as a perfumer with more than 25 years of experience Don Jr. finds inspiration all around him, whether running outdoors or cooking a delicious meal. Don Jr. thrives on the fast-paced nature of the fragrance industry and loves to learn new things every day. In addition to his role as Perfumer, Don Jr. is also Belle Aire Creations’ Vice President of Perfumery and Research and Development. In this role he develops fragrance ingredient alternatives while managing a team of talented and creative perfumers and others to build our winning fragrance and flavor portfolios.

Giedrius K

Giedrius Kasiulynas

Living life to the fullest is what Giedrius loves to do. Born in Kaunas, Lithuania, he attended the Kaunas University of Applied Engineering Science before moving to the United States in 2000. Giedrius joined Belle Aire Creations in 2001, bringing his international background and fluency in multiple languages to the company. His engineering and chemistry background makes him relentless in his pursuit of perfection, while his philosophy of “less is more” results in effortless fragrance creations. Giedrius finds inspiration in nature and throughout his travels. While he has been all over the world, he finds true happiness in life’s simple pleasures such as making a delicious cup of tea or doing yoga before the workday begins. He has been a member of the American Society of Perfumers since 2011.

Linda H

Linda Hicks

Linda is known for her out-of-the-box thinking and overall enthusiasm for fragrance and flavor creations. As a mixologist of fine spirits in college, she learned the art of blending ingredients for sensational impact. Then, in the United States Army’s medical school, she honed her precise laboratory techniques. Linda was a pioneer as a woman in the Army before trailblazing into the role of perfumer in the fragrance industry. Among her many contributions in the past 33 years at Belle Aire Creations is the development of our malodor management technology, which she played a pivotal role in creating. Linda has been a member of the American Society of Perfumers since 2001 and the National Association for Holistic Aromatherapy since 2018.

Raimundas S

Raimundas Steponavicius

Raimundas was born and raised in Lithuania and studied chemistry at Vilnius University. In 1996, he came to the United States and started his perfumery career at Belle Aire Creations. He is exacting in his approach, giving precise attention to every detail of the fragrance creation process from concept to formulation. Raimundas is an expert in extractions and loves to develop innovative materials that puts Belle Aire Creations on the forefront of the fragrance and flavor industry. He has a truly adventurous spirit, embarking on multi-day hikes with his family during which he draws inspiration from every flora and fauna he passes along the way. He has been a member of the American Society of Perfumers since 2011.

William C

William Corbett

Summers spent as a young boy in the hills of Sicily, Italy solidified Bill’s love of fragrance. Vivid childhood memories continue to inspire him today: fragrant wild jasmine and bergamot, and the scent of olives, figs and peaches, known as the soul of sicilia (sol de sicilia). Bill has been with Belle Aire Creations since 1990 and loves how perfumery allows him to be creative, analytical, and spontaneous all at the same time. As a seasoned traveler, he is interested to see how fragrance impacts various cultures around the world. He always returns from his adventures inspired by the places he has been and further inspires our team and our partners with his scent journeys. Bill has been a member of the American Society of Perfumers since 2000.


The fragrance development process is crafted through the hands of the evaluation department. Our team helps to develop, create and validate fragrances with a clear understanding of our partners needs, preferences and requirements to drive business value and ensure successful completion of all projects. Our partnership ensures full access to our creative library for inspiration and collaboration. Our team of fragrance evaluators can demonstrate olfactory consumer understanding in any given fragrance category and are specialized within specific markets.

Innovative Formulations

Innovation is at the forefront of every sample formulation that comes through Belle Aire Creations. Our application team members pledge to make every effort to maximize the benefits of our fragrances in partners’ products. Our team members continue to develop innovative ways of applying fragrances. These disruptive ideas provide both Belle Aire Creations and our partners an edge when competing within our industry.

Partner to Create and Innovate