Inspired by the world around them, the unparalleled creativity of our marketing insights team is an asset both to Belle Aire Creations and to our partners. They play a pivotal role in developing winning, unique and on-trend sensorial experiences that translate into long-term successes for our partners’ businesses.
A product will only succeed if it resonates with consumers. This truth is at the core of successful product development, which
is why our team puts so much emphasis on market analysis and
understanding what the consumers wants and needs are.
The team taps into a wide variety of global trend sources, including consumer insight studies and world-renowned market research databases to develop our trend analyses and predications. We also incorporate insights into our thinking gleaned from our in-person excursions to trend epicenters such as New York, Miami and even France, to develop our one-of-a-kind winning solutions.