Style Guide

Logo Usage

The Belle Aire Creations logo is composed of both a wordmark and icon. The icon may be used freestanding, but the wordmark must never be used alone. Logos may be used in color, black, or white. However, the icon may only be used in full color, white, or green.

Logos must have clear space around their perimeter. Clear space is indicated by a letter width and letter height. Dark grey indicates clear space. This must be kept free of all other graphical and visual elements.

Full Logo (Full Color)

Icon (Full Color)

Full Logo (White)

Icon (White)

Full Logo (Black)

Icon (Green)

Logo Misuse

Provided are examples of unapproved and incorrect ways to use the Belle Aire Creations logo.

Do not add drop shadows

Do not resize elements

Do not outline

Do not alter colors

Minimum Logo Size

The minimal size of the logo, when shown in print, should be 2 inches. The minimal size of the logo, when shown on screen, should be 200 pixels.

PRINT: 2in
DIGITAL: 200px

Color Palette

FOR WEB USE
R: 252 G: 212 B: 3
#FCD403

FOR PRINTING USE
C: 2 M: 14 Y: 100 K: 0

PANTONE Yellow 012C

FOR WEB USE
R: 118 G: 172 B: 44
#76AC2C

FOR PRINTING USE
C: 60 M: 12 Y: 100 K: 1

PANTONE 7489C

FOR WEB USE
R: 131 G: 211 B: 186
#83D3BA

FOR PRINTING USE
C: 47 M: 0 Y: 35 K: 0

PANTONE 337C

FOR WEB USE
R: 198 G: 92 B: 116
#C65C74

FOR PRINTING USE
C: 20 M: 77 Y: 39 K: 1

PANTONE 7432C

FOR WEB USE
R: 232 G: 165 B: 113
#E8A571

FOR PRINTING USE
C: 7 M: 39 Y: 60 K: 0

PANTONE 721C

FOR WEB USE
R: 102 G: 102 B: 102
#666666

FOR PRINTING USE
C: 60 M: 51 Y: 51 K: 20

PANTONE Cool Gray 10C

FOR WEB USE
R: 232 G: 120 B: 36
#E87824

FOR PRINTING USE
C: 5 M: 64 Y: 100 K: 0

PANTONE 158C

FOR WEB USE
R: 242 G: 242 B: 243
#F2F2F3

FOR PRINTING USE
C: 4 M: 2 Y: 2 K: 0

PANTONE 663C

FOR WEB USE
R: 203 G: 203 B: 202
#CBCBCA

FOR PRINTING USE
C: 20 M: 15 Y: 16 K: 0

PANTONE 420C

Typography

Montserrat

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1 2 3 4 5 6 7 8 9 0

Open Sans